A 2-practitioner private dermatology clinic on Harley Street, seeing roughly 60–80 patients a week.
Largely self-pay and consultation-led – high treatment values, patients who research carefully and expect a fast, professional response before they commit.
THE PROBLEM
The only way patients came was word-of-mouth, experience, and location, and the practice couldn’t catch them once they arrived.
Enquiries from the site form and out-of-hours messages sat unanswered until the next working morning – sometimes over a weekend. For a clinic where a single consultation can lead to £350 to £5000 in treatment, every enquiry that cooled overnight was a patient booked for whichever competitor replied first.
Three gaps, specifically:
- No Marketing / Digital Credibility
- No way to answer or capture enquiries outside clinic hours.
- Thin visibility in local search – they weren’t showing up when patients searched “private dermatologist near me / Harley Street.”
- Invisible to AI search – when prospective patients asked ChatGPT or Google’s AI for a recommendation, the clinic didn’t appear at all.
WHAT WE IMPLEMENTED
- Website AI assistant – a 24/7 assistant on the site that answers enquiries instantly, qualifies them, and captures contact details day or night, including weekends.
- SEO – built a new site, restructured the core service pages so the clinic ranks for the treatments and locations its patients actually search.
- GEO (AI-search visibility) – structured the clinic’s content so it can be surfaced and recommended by ChatGPT, Perplexity, and AI-powered search – the channel most competitors are still invisible in.
- Social – set up a consistent, on-brand presence that reinforces credibility for patients who check before booking.
WHAT CHANGED
- Response time: from ~14 hours / next working day → under a minute, 24/7.
- Enquiries captured after hours: 227 in the last 60 days that would previously have gone unanswered.
- Search visibility: ranking on page 1 for multiple target treatment + location terms within 16 weeks.
- AI search: now surfaced as a recommendation for [specific query, e.g. “private dermatologist Harley Street”] where the clinic previously did not appear.
5. THE VALUE – A WORKED MODEL
What the gap was costing (before):
- Average value of a booked dermatology consultation → treatment: £750 (use the clinic’s own pricing)
- After-hours / weekend enquiries received per month: 98
- Share previously lost because no one replied in time: 64%
→ Enquiries lost per month: 98 × 64% = 62 enquiries
→ Even if only [1 in 4] of those would have booked: 15 patients/month
→ Value at risk: 15 × £750= ≈ £11,250 per month in enquiries that were quietly leaking out of the practice.
What it costs:
- Docwise Growth Desk: £699/month
- Costs less than the average patient value, i.e., £750.
Recovering just 1 otherwise-missed patient a month more than pays for the system. In the last 30 days, the clinic captured 98 enquiries that would previously have gone unanswered.
How much are missed calls costing your clinic?
We work with private practices, including clinics on Harley Street. Out of respect for their patient relationships and privacy, we don’t name clients or publish logos – we publish what we did and what it changed.
